Green Bay’s Stephanie Taylor believes that a good first impression is critical to a company’s success. And now she’s making it a business with her startup, Styled by Stephanie.
Having founded several other companies, Taylor has seen both successes and failures. In doing so, she concluded that business should be something you love.
“I started two other companies of hers that failed due to issues with my partner,” she said. “When they went bankrupt, I could have started a similar business myself, even if we had so many jobs lined up, but I was passionate about those companies. I noticed that it wasn’t.
When considering starting a new business, Taylor reflected on his career and his favorite job. She has many years of experience in retail and brand management. She designed the store and did the styling for clients. Her role included everything from folding her clothes to guiding her.
I’ve mastered the basics of business, and all business is business, according to Taylor. I had experienced being an entrepreneur through those early ventures, and I decided to pursue styling at that point.
Taylor is aiming to build brand recognition for the company, which launched in April.
“Since I’m new, it can be a bit difficult to explain what I do to people, “She spoke. “Low self-esteem, anxiety, and disorganisation are issues that I help people with. By getting to know them and making the right decisions for them, I make people’s lives easier and inspire them to be the best versions of themselves.
I know the fundamentals of business, and Taylor says that business is business. Through those early businesses, I gained experience as an entrepreneur, and I then decided to pursue style.
Taylor wants to increase consumer awareness of the April-launched business.
It can be a little challenging to describe what I do to folks since I’m new, she said. “I work with folks who have low self-esteem, anxiety, and disorganisation concerns. I make people’s lives easier and encourage them to be their best selves by getting to know them and making the best decisions for them.
“I spent weeks competing this summer time season in Kansas City,” she said. “We could cross to an area and be assigned an undertaking after which take a seat down in a category for 3 hours and find out about it. It gave me this kind of bought foundation. After the class, we had been separated into pods and had a quick quantity of time to mention how we might enforce what we discovered into our commercial enterprise.”
Although she cannot disclose how she completed it due to the fact the brand new season hasn’t aired yet. Taylor gushes approximately how remarkable it changed. A predominant perception that she can be able to convey ahead is to examine her commercial enterprise from a customer’s factor of view as opposed to hers.
Writing a marketing strategy changed into now no longer a part of The Blox, and Taylor is hesitant to begin one due to the fact she isn’t always seeking out investors. She is, however, growing an advertising plan and has accomplished an aggressive analysis.
“In seeking out corporations withinside the place that do the identical thing, there wasn’t a comparable commercial enterprise,” she noted. “When it involves stylists, there are probably some, however they paintings for a particular boutique or store. I provide non-public studies catered to your needs. I discover a strategy to your struggles and pull appears and convey them on your home.”
The provider is so excessive that Taylor says an awesome stylist can manage the handiest 5 to ten customers a month. With an envisioned 15,000 small corporations withinside the place, she says her goal market, those businessmen and -women, is huge. Knowing the way to get dressed can imply the distinction between fulfillment and failure.
“Every frame form is exclusive and a few humans have matters they need to cover,” she said. “I can use hues and substances and shapes to make humans experience good. Having self-belief reduces tension and creates success.”
In addition to maximizing self-belief thru clothes, Taylor additionally emphasizes the significance of the organization. With the brand new yr upon us, she says that a fresh, easy area will offer a renewed angle at the yr.
“I love the aha second while humans stroll into their residence and notice their closet organized. I have had customers cry. Those are the moments that I love,” she said.
But she is aware that she has a manner to visit to get to the factor wherein the commercial enterprise will aid her financially. Bob Jahnke, a Green Bay SCORE mentor, is running together along with her and has furnished advertising data and ideas.
“Bob is feeding me a lot of data,” she said. “He sees me loving it and soaking up it and has been my mentor. If I have questions, he facilitates me.”
She additionally plans on sharing her know-how and has joined SCORE to assist different entrepreneurs. One of the primary sports can be offered on a “Let’s Talk Marketing” SCORE name later this month.
From what she has found out from her look on The Blox and with an assist from Jahnke, her commercial enterprise is transferring forward. The internet site and social media pages are nearly whole and networking is a priority. Plans consist of shows to commercial enterprise groups, contracts with boutiques for clothing, and eventually, she plans to put in writing an ee-e book on the boundaries that ladies face as entrepreneurs.
She declared, “I won’t give up until this works. “There is no stopping me. It’s just an attitude for me. There isn’t even a choice not to continue because I am a firm believer in the power of thought. If there are difficulties, I will analyse why it didn’t work and determine what I can do differently.
Tina Dettman-Bielefeldt is a former district director for SCORE, Wisconsin, and a co-owner of DB Commercial Real Estate in Green Bay.