The US Journal
Tuesday March 28, 2023
  • Home
  • World News
    • Politics
  • Business
    • Startups
    • Finance
    • Entrepreneur
    • Womenpreneur
    • Millionaires
    • Legal
  • Technology
  • Entertainment
    • Food
    • Travel
    • Health and Wellness
    • Fashion
    • Arts
    • Jewelry
    • Music
  • Innovation
    • Crypto & Blockchain
    • Wealth Management
    • Real Estate
    • NFT
    • Social Media
  • Gambling
  • Leisure
    • Casino
    • Betting
    • Film
  • Home
  • World News
    • Politics
  • Business
    • Startups
    • Finance
    • Entrepreneur
    • Womenpreneur
    • Millionaires
    • Legal
  • Technology
  • Entertainment
    • Food
    • Travel
    • Health and Wellness
    • Fashion
    • Arts
    • Jewelry
    • Music
  • Innovation
    • Crypto & Blockchain
    • Wealth Management
    • Real Estate
    • NFT
    • Social Media
  • Gambling
  • Leisure
    • Casino
    • Betting
    • Film
No Result
View All Result
The US Journal
No Result
View All Result
Home Jewelry

Jewelry from Trollbeads returns to Australian shores

Dan Rahyn by Dan Rahyn
January 28, 2023
in Jewelry
Jewelry from Trollbeads returns to Australian shores
Share on FacebookShare on Twitter

The first significant new overseas brand to enter the Australian jewellery sector since the COVID outbreak decimated trade is the Danish brand Trollbeads.

Trollbeads were first produced as beads-on-bracelet in Denmark in the late 1970s, giving buyers the option to continuously customise the bracelet with other jewellery accessories.

The co-CEO of Trollbeads Australia, Jono Gelfand, has experience in brand “refresh, reset, and relaunch” as well as retail marketing and management.

Trollbeads

“Everything happened to us rapidly. In July 2020, while lockdowns were ramping up in Australia, my business partner [Mikkel Monberg] and I quit our employment, he said to Jeweller.

“Mikkel saw a Facebook post from the Danish Trade Commission searching for a Danish ex-pat who had a contact in Australia with experience in retail and marketing, and the post was looking for a team interested in representing a brand ready to develop in Australia,” the author writes.

Tweets by TrollTweetsUS

Trollbeads was that brand. Mikkel, whose history allowed him to be familiar with Trollbeads, informed us that this was a chance we couldn’t afford to pass up. We conducted our research, put together a few presentations, and it took us only around two weeks from the day we first saw the ad to the day we were appointed exclusive distributors.

After a brief residency at Westfield’s Fountain Gate shopping centre, Trollbeads Australia opened its first physical location on Chapel Street in Melbourne in October of this year. The company started its online store in August 2020.

“What we saw right away is that there is a great deal of passion in Australia for this product. The most frequent criticism we’ve heard from consumers is how annoying it has been to not have access to the whole variety for a very long period. We are now providing them with that as well as some Australian-only items, according to Gelfand.

It is what we refer to as an affordable luxury item since you can truly treat yourself to it while also knowing that it is quite collectible. As soon as you step foot in the “Trollbeads world,” you begin to develop a deep appreciation for exquisite craftsmanship and design. You can’t help but develop a passion for collecting.

Tags: Australian shoresTrollbeads
Dan Rahyn

Dan Rahyn

Related Posts

Gal Gadot Looks Stunning In Tiffany & Co.’s Campaign For High Jewelry

by Dan Rahyn
January 19, 2023
0
Gal Gadot
Jewelry

Tiffany & Co.'s new Blue Book BOTANICA High Jewelry series is breathtaking; in fact, in advance this week, the emblem...

Read more

Dresden jewellery heist: German police recover stolen items

by Dan Rahyn
January 12, 2023
0
Dresden jewellery
Jewelry

A "significant fraction" of the objects taken in the Grünes Gewölbe (Green Vault) heist at Dresden's Royal Palace in November...

Read more
Next Post
sports show

New online sports show launched by WHSV

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recommended

Beecan Media

Ghost Music writers are unsung heroes – Bukola Oladeji of Beecan Media.

2 months ago

Jamie Lin: More than just a personal shopper or stylist

6 months ago

Connect with us

ABOUT US

The US Journal

Tomorrow is realised at The US Journal. It is the primary source of information and ideas for making sense of a constantly changing world. The discussion in The US Journal sheds light on how technology is transforming every aspect of our lives, from culture to business, science to design. We discover breakthroughs and innovations that lead to new ways of thinking, connections, and industries.

CATEGORY

  • Home
  • World News
  • Startups
  • Technology
  • Crypto & Blockchain
  • Real Estate
  • Legal
  • Entertainment
  • Fashion
  • Music
  • Film
  • Sports
  • Betting
  • Health
  • Travel

SITE LINKS

  • Privacy Policy
  • Terms and Conditions
  • Disclaimer
  • Cookies Policy
  • Contact Us
  • Advertise

SUBSCRIBE TO OUR NEWSLETTER

Keep your finger on the pulse of American politics, culture, and society with US Journal's insightful and informative newsletter.

  • Privacy Policy
  • Terms and Conditions
  • Disclaimer
  • Cookies Policy
  • Contact Us
  • Advertise

Copyright ©2023 The US Journal. All rights reserved

No Result
View All Result
  • Home
  • World News
    • Politics
  • Business
    • Startups
    • Finance
    • Entrepreneur
    • Womenpreneur
    • Millionaires
    • Legal
  • Technology
  • Entertainment
    • Food
    • Travel
    • Health and Wellness
    • Fashion
    • Arts
    • Jewelry
    • Music
  • Innovation
    • Crypto & Blockchain
    • Wealth Management
    • Real Estate
    • NFT
    • Social Media
  • Gambling
  • Leisure
    • Casino
    • Betting
    • Film

Copyright ©2023 The US Journal. All rights reserved